Baby Dreams:
Distinctive Tiny Classics
The Brand
This is an upscale babywear store. Their personal connection with their customers and hand-picked collection makes them unique.
The Challenge
To pair sophistication with playfulness and create something that communicated “baby” but not “babyish.”
The Result
Instead of baby pink and pacifiers, I hand-sketched a rocking-horse logo. The soft but atypical colors paired with blocks and typography create a classy, trendy look.
