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Rachel Gabay

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Baby Dreams:

Distinctive Tiny Classics

The Brand

This is an upscale babywear store. Their personal connection with their customers and hand-picked collection makes them unique.

The Challenge

To pair sophistication with playfulness and create something that communicated “baby” but not “babyish.”

The Result

Instead of baby pink and pacifiers, I hand-sketched a rocking-horse logo. The soft but atypical colors paired with blocks and typography create a classy, trendy look.

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