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Rachel Gabay

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Beth Hamidrash Synagogue

The Brand

This is a diverse and warm Sephardic synagogue. Their old branding was outdated. It was time for a modern look to attract the younger crew.

The Challenge

To strike a visual balance between ancient and modern, speaking both to the older synagogue-goers and the younger, more casual crowd.

The Result

The logo is a jazzed up version of a traditional Moroccan lantern. The patterns, colors, and ornate swirls reflect the richness and warmth of Sephardic culture.

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