Beth Hamidrash Synagogue
This is a diverse and warm Sephardic synagogue. Their old branding was outdated. It was time for a modern look to attract the younger crew.
To strike a visual balance between ancient and modern, speaking both to the older synagogue-goers and the younger, more casual crowd.
The logo is a jazzed up version of a traditional Moroccan lantern. The patterns, colors, and ornate swirls reflect the richness and warmth of Sephardic culture.